Google Extends Meta Length in SERP - Title length extents 70-71 Character & Descriptions length extents 278 Character - Askrajnishonline

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Sunday, May 15, 2016

Google Extends Meta Length in SERP - Title length extents 70-71 Character & Descriptions length extents 278 Character

Recently, Google made big changes in its SRP. Google extends the Meta title and meta Description length. It is first tweet by Ross Hudgens, Founder of @siegemedia. See his tweet in screenshot.


Changes in Meta Title in SRP:

According to Google search result page, Now Meta title is now showing 70-71 Character with space, before it was 50-60 character with space only.

For Example:

When I searched for {Facebook Implement new function "World’s emotions into 6 Reactions"}

It shows me 70 characters, better understand in image:



Changes in Meta Description in SRP:

Same condition with Meta description case, Now it is 278 characters to display, which was before 155-160 characters.

Note: We should remember it is on testing phase now. There is no hard and fast rules that it will be remain same for future. It could reverse at any time in it’s before condition. So please don’t make lot of changes in your SEO Title and Description because these changes could modify anytime.

For Example:

When I searched for {SEO}

It is showing me 251 characters, better understand in image:




Changes in URL format in SRP:

The other change is the display URL formatting. Advertisers will be able to append up to two paths or directories to the domain name.

For Example:



Note: This image taken from searchengineland.com

Comments below and tell me how these changes are helpful to your website.

Read more :



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