What is quality content?

As we all know "Content is the king of SEO".

Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. There are two opinion:

The number one answer I get, sadly, is that content should be x number of words, where x is usually 200, 300, 500, 700, 1,000, 1,500, or 2,000. More content does not mean better content.A simple query about the age of an actor can be fully answered in a sentence and doesn’t require their life story and filmography.

Another answer I receive is that the content should be “relevant.” The problem with this is that low-quality pages can be relevant as well.

Basic principles for quality content:

Make pages primarily for users, not for search engines.
Don't deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Create valuable content:

As you begin creating content, make sure your website is:

Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.

Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.

High quality: Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.

Engaging: Bring color and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic, and factual errors. An excessive amount of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.

Read Panda Guidelines - Click here to Read

Read Google’s Search Quality Rating Guidelines - Click here to Read

Read Google’s guidance on building high-quality websites - Click here to Read

Some content quality signals you can control are given below:

Broken links
Wrong information
Grammatical mistakes
Spelling mistakes
Reading level
Excessive ads
Page load speed
Website features
Authority and comprehensiveness

Read more:

How to Write Quality Content For SEO

Google Panda & Core Ranking Algorithm