10 ways for the coming new AdWords version

1. Test long headlines now, before Google officially releases this feature.
2. Find the best phrases for your ads from across your whole account.
3. Get ready to be a marketer, not just an analyst.
4. Collect demographic performance data from other channels.
5. Use audiences to collect quasi-demographic data.
6. Calculate your tablet bid adjustment.
7. Pick which device type will be the core for your bid management.
8. Get your company’s data feeds ready.
9. Future-proof your business with feeds for when keywords no longer matter.
10. Choose an attribution model that looks beyond the last click.