1) Targetting the wrong keywords
This is a mistake many people make and
what is worse – even experienced SEO experts make it. People choose
keywords that in their mind are descriptive of their website but the
average users just may not search them. For instance, if you have a
relationship site, you might discover that “relationship guide”
does not work for you, even though it has the “relationship”
keyword, while “dating advice” works like a charm. Choosing the
right keywords can make or break your SEO campaign. Even if you are
very resourceful, you can't think on your own of all the great
keywords but a good keyword suggestion tool, for instance, the
Website
Keyword Suggestion tool will help you find keywords
that are good for your site.
2) Ignoring the Title tag
Leaving the <title> tag empty is
also very common. This is one of the most important places to have a
keyword, because not only does it help you in optimization but the
text in your <title> tag shows in the search results as your
page title.
3) A Flash website without a html alternative
Flash might be attractive but not to
search engines and users. If you really insist that your site is
Flash-based and you want search engines to love it, provide an html
version. Here are some more tips
for optimizing Flash sites. Search engines don't like
Flash sites for a reason – a spider can't read Flash content and
therefore can't index it.
4) JavaScript Menus
Using JavaScript for navigation is not
bad as long as you understand that search engines do not read
JavaScript and build your web pages accordingly. So if you have
JavaScript menus you can't do without, you should consider build a
sitemap (or putting the links in a noscript tag) so that all your
links will be crawlable.
5) Lack of consistency and maintenance
If you want to be successful, you need
to permanently optimize your site, keep an eye on the competition and
– changes in the ranking algorithms of search engines.
6) Concentrating too much on meta tags
A lot of people seem to think SEO is
about getting your meta keywords and description correct! In fact,
meta tags are becoming (if not already) a thing of the past. You can
create your meta keywords and descriptions but don't except to rank
well only because of this.
7) Using only Images for Headings
Many people think that an image looks
better than text for headings and menus. Yes, an image can make your
site look more distinctive but in terms of SEO images for headings
and menus are a big mistake because h2, h2, etc. tags and menu links
are important SEO items. If you are afraid that your h1 h2, etc. tags
look horrible, try modifying them in a stylesheet or consider this
approach: http://www.stopdesign.com/articles/replace_text.
8) Ignoring URLs
Many people underestimate how important
a good URL is. Dynamic page names are still very frequent and no
keywords in the URL is more a rule than an exception. Yes, it is
possible to rank high even without keywords in the URL but all being
equal, if you have keywords in the URL (the domain itself, or file
names, which are part of the URL), this gives you additional
advantage over your competitors. Keywords in URLs are more important
for MSN and Yahoo! but even with Google their relative weight is
high, so there is no excuse for having keywordless URLs.
9) Backlink spamming
It is a common delusion that it more
backlinks are ALWAYS better and because of this web masters resort to
link farms, forum/newgroup spam etc., which ultimately could lead to
getting their site banned. In fact, what you need are quality
backlinks. Here are some more information on The
Importance of Backlinks
10) Lack of keywords in the content
Once you focus on your keywords, modify
your content and put the keywords wherever it makes sense. It is even
better to make them bold or highlight them.
No comments:
Post a Comment
Share your view about this post with me and please don't do spamming here !!