UX- THE NEW FACE OF LINK BUILDING

Tired and annoyed as your site/blog is simply unable to thrive traffic even after having created a great content? Disappointed of not having the pleasure to see your site at the top of the page even after excellently programming and marketing? You took oodles of pain to build groovy links to your page but Alas!.... All in vain.

Have you wondered what is it that is going wrong? Two alphabets is all that is missing from your site-

UX

You read it right. UX, which we all know, stands for USER EXPERIENCE. It is the perfect process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. It incorporates various disciplines to optimistically impact the overall experience of your customers.

Link Building is definitely one of the best SEO skills. Being the most demanding and the trickiest skill, Link Building performs the task of a bridge, linking sites to your valuable page and thereby accomplishing your desire to see your website prosper.

However, with changing times, the concept and usage of Link Building has also dramatically changed. It should be considered a living skill with dead results, if Link Building is not collaborated with UX in today’s world. The entire effectiveness of Link Building is gradually losing all its charm when Link Building is used solely without being combined with UX.

Why has Google bought about this drastic change in Link Building? This is because Google values its users as its most precious and important assets .Google considers that without the users, it is as useless as a smartphone without battery. So, the only prime objective of Google is to amuse and satisfy its users, who are broadly your audience. So, all in all, if you are capable to satisfy the overall experience of your clients, SEO will be way easier and simpler.

Keywords, anchor text, backlinks, which were once regarded as significant tools, are sidelined now. UX along with Link Building is the mainstream focus. The important things that needs to be taken into account are-

1. TIME ON SITE- How relevant is your page, is determined by Google by the amount of time users spends on your site. If the user does not find anything appropriate on your page then they will simply press the Back Button or close your site. So, Google analyses the time users spend on your website. Increasing the speed with which your site gets loaded, writing well-organised and solid contents and having a fine-ordered internal linking system will help you retain users on your time for a longer period of time.
2. CTR- Click–through-Rate is a part of Google’s Algorithm. The more appropriate your site is, the more people will click on it, and the higher will your site be positioned on the search page. Making a brand of yourself, having eye-catchy and apt titles for your pages will surely improve your CTR immensely.

Now, what comes out as an important factor is building the name of your brand. But why do we need to do this? For the sake of a simple reason- You might not have great, unique products or there might be scores of spam links linked with your site. But if you have made a Brand of your name, then users will search for your name directly. Google then has no other option, but to display your brand name on the top of the search page (because you remember Google cares for its customer’s desires).

Certainly, you must have started wondering so as to how to build a brand name? Having a huge following of your brand on the social media pages, blocking blocked sites, and avoiding broken links and having a great write-up on the page of About Us will help you build your brand which in turn will improve your CTRs hugely.

We should now shift our focus to how we should build the right link? The sole point is that you should concentrate on offering the users something of value. We know that Google is becoming sharper and sharper with its most sophisticated algorithms to analyse your webpage. So, before having any link on your site you should be very careful that those are of utmost relevance and value.

All said and done, the art of Link Building is now heavily and solely dependent on UX. Your attention should be directed towards the part of providing an ecstatic user experience on your site which in turn will be a blessing for you in disguise as your website will flourish like never before.