25 surprising facts about SEO/Social Media/Google

1. The top 5 search results on the SERPs get 75% of user clicks. (hubspot)

2. Around the world, 131 billion searches are conducted on the web each month. (advisorwebsites, Comscore, January 2010).

3. 70% of the links clicked on by search users are actually organic (searchenginejournal).

4. Google owns 65-70% of the search engine market share (km3media).

5. 81% of businesses consider their blogs as an important asset to their business (searchenginejournal).

6. Search and e-mail are the top two internet activities (searchenginejournal).

7. Page titles are the most important on-page element after content (hubspot).

8. 75% of SEO is off-page and 25% is on-page (hubspot).

9. 70-80% of users ignore the paid ads, focusing on the organic results (imforza.com)

10. 50% of search users begin their search with a mobile device and this percentage will only increase (business2community).

11. 93% of online experiences begin with a search engine (imFORZA).

12. Google+ is an important social factor in relation to social search (HubSpot).

13. 70% of the links search users click on are organic (imFORZA).

14.66% of time spent online retaining is on a smartphone (comScore).

15. Apparently, Google has estimated that the internet now contains roughly five million terabytes of data (The Wonder of Tech).

16. 189 million of Facebook’s users are ‘mobile only’

17. Search and e-mail are the top two internet activities (searchenginejournal).

18. SEO leads have a 14.6% conversion rate, outbound leads (like direct mail or print advertising) have a 1.7% conversion rate (imFORZA).

19. Google owns 65-70% of the search engine market share (imFORZA).

20. Search is the number 1 driver of traffic to content sites. What’s more, search beats social media by more than 300% in driving website traffic (imForza).

21. This fact may come as no surprise, but SEO is a long-term effort that takes time to come to fruition. It is however a highly effective marketing tool and essential in any business strategy.

22. Page titles are the most important on-page element after content (hubspot).

23. 91% of US Internet users search every month (hubspot).

24. Persuasive meta descriptions under 155 characters increase click through rates (hubspot).

25. Type any number in the search bar and Google will spell it out for you. & Go to Google homepage and type the words “I want to commit suicide”. Above all the search results, Google provides the Suicide Helpline number of your country (Lifehack).

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