Google launched it's new application name Google tag manager which will help you to manage your website post's tags. these tags will be such as tracking and marketing optimization JavaScript tags. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.
For access Google Tag Manager visit http://www.google.com/tagmanager
When you login into Google tag manager it provides you a code which you have to copy after <body> and before </body>
It looks like this :
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-XXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXX');</script>
<!-- End Google Tag Manager -->
Features :
* Tags load faster without slowing down the user-visible part of the page.
* It makes easy to add custom tags.
* It is IT trusted
* The Debug Console and Preview Mode let you verify new tags before you publish them. Marketers can make sure their tags fire; webmasters can breathe easy.
* Agency friendly - Multi-account support and user permissions make it easy for agencies to manage tags and for clients to review their changes.
* Mobile-ready - Google Tag Manager works smoothly across devices, supporting mobile websites and native mobile apps. You can even reconfigure your app tracking after a user downloads it, ending tedious release cycles.
* Plays well with others tags, many with built-in templates. You have the freedom to use the tools that work for your business.
* the right moments. That’s why Google Tag Manager lets you create custom rules and macros or use auto-event tracking to follow user actions in all the detail you need.
It looks like this :
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-XXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXX');</script>
<!-- End Google Tag Manager -->
Features :
* Tags load faster without slowing down the user-visible part of the page.
* It makes easy to add custom tags.
* It is IT trusted
* The Debug Console and Preview Mode let you verify new tags before you publish them. Marketers can make sure their tags fire; webmasters can breathe easy.
* Agency friendly - Multi-account support and user permissions make it easy for agencies to manage tags and for clients to review their changes.
* Mobile-ready - Google Tag Manager works smoothly across devices, supporting mobile websites and native mobile apps. You can even reconfigure your app tracking after a user downloads it, ending tedious release cycles.
* Plays well with others tags, many with built-in templates. You have the freedom to use the tools that work for your business.
* the right moments. That’s why Google Tag Manager lets you create custom rules and macros or use auto-event tracking to follow user actions in all the detail you need.
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