1) Try to think more than a brand name. Don't only think about promoting your brand name, maybe you are the only one of this name try to concentrating on your products & services.
2) Don't just think about your product selling because there are a lot of competitors who have the same type of products and services. So try to tell how your products and services are better from others.
3) Try to make your website user friendly and easy for everyone. Some website's owner thinks that the user or client knows everything about the products and they only put basic information about the services and product but actually it is not true.
4) Try to optimize local on-site elements. (on page SEO)
5) Try to do great local off-site elements. (Off page SEO)
6) Don't forget about your main page or home page. Your home page should look like an advertisement of your business which also defines your products and services. Mostly internal pages should be connected to your home pages with the help of tags. All the content should be readable and easy to understand.
7) Your internal pages should be more informative. Many times people use "Buy","Sell","For more information visit at","Wide range of" and other such types of words but this gives zero value for your pages. Check your competitor pages and make your pages more attractive and informative rather than their pages.
8) Don't do keyword stuffing and Avoid similar types of title.
9) Update your full profile at contact page like Name, Address, Phone.
10) E-commerce website always gives their "terms & conditions" Page.
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