Keyword Research - Askrajnishonline

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Askrajnishonline.blogspot.com is a personal blog which tells you what is seo and how it works, seo tutorial, seo fundamentals, types of seo, what is seo in digital marketing, how to do seo, off page submission websites like social booking etc and on page seo checklist 2020.

Thursday, August 21, 2014

Keyword Research

What are the meta keywords?
This is one of the metadata providers for html. It never displays in the webpage but beneficial for SEO.

Syntex :
<html>
<head>
<meta name="meta keywords" content="x, y, z">
</head>
</html>
where x,y,z are keywords.
Length of meta keyword - max length is 256 characters.

Methods how to search good keywords

1 - Identify Your Landing Page :
Initially you will have to confirm the right page for right keyword.for example -
We have a website Micropcsolutions.com and we want to target for "hotmail support" then the right targeted page for this keyword will be http://www.micropcsolutions.com/support/Hotmail.htm.

2- Do Keyword Research Roughly :
Don't use initial phase search keywords for your website. Initial search some keywords and then search local and global traffic for that particular keywords and then finally check which keyword can do rank well on your web page by checking keyword density. Keyword density must be 2-4% for a keywords.

3- Check Keyword Popularity With Google Keyword Planner Tool :
There are lots of tools for check keyword popularity in the market but mostly person will suggest you keyword planner because this free tool provided by Google. Through a keywords planner tool you can check Average Monthly searches, Competition, Suggested Bid(Useable for PPC purpose) and much more.

4- Competitor Analysis :
This is also a very Important part for keyword research purpose. It will give you an overview of your competitor's weakness and strengths. You can check what type of keywords they are using how they keyword rank well for these keywords. There are two method for competitor analysis.

a) Offline Method- 
                           In this method, you choose your revival company in the market. Like : There are two merchants in a city both sell manufacturing product for a car then they both are revival to each other.

b) Online Method-
                           In this method, you choose your competitor with the help of search engine. Like : Your company deals with automobile parts then you search for "Automobiles Parts" on search engine and find a website on top in organic search which also deals with automobile part. See website that will be your competition.

5- Choose Long Tail Keyword :
Always try to choose a long tail keyword. It will help you to promote more than one keyword at a time. If you are a car broker from the UK and you want to make keyword for your website then try to use such type of keywords like "UK New and Used Audi Car Deals".

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